Representing a commercial or residential property online is a big responsibility because a brand’s reputation and legitimacy are jeopardised. This is because the company is trying to draw in real customers quickly. Consequently, it is a delicate task to present authentic photos of the property, agent biographies, neighbourhood movies, social proof, and blogs that provide relevant information to the public to help them decide what to buy. Building a website that enhances user experience quickly and is lightweight takes effort and innovative thought. This post aims to inspire you to create an aesthetically pleasing and functional real estate website by showcasing some of the best real estate website designs. This post will assist you in building a website that is both practical and visually appealing if you are struggling to present yourself in the best possible light to potential customers.
Why is your real estate website so crucial to your marketing strategy?
With your real estate website, you can accomplish essential marketing channels, including bringing in incoming client leads, persuading word-of-mouth recommendations to commit to, and sharing your listings. Not convinced anymore? The National Association of Realtors states that the following figures need to be taken into account:
- Eighty-one per cent of National Association of Realtors members have their listings on their websites as of 2021.
- Sixty-nine per cent of members have website content related to buying and selling.
- Seventy per cent of broker/broker associates and sixty-nine per cent of sales agents have a website.
The evidence is compelling because younger generations are more likely to look for homes and real estate agents online. Your real estate website will only grow in importance in the future.
- Dawn McKenna
A real estate company committed to serving its target market needs to step up its game by providing pertinent information that helps users make hassle-free, educated purchasing decisions. Because of this, when the website targets a particular consumer base, like families, it should focus more on highlighting schools and suburbs than on beachfront properties.
As a result, the company’s website appeals significantly to its target market. For the same you can get in touch with one of the Real Estate Web Design Company to help you out. Contact them and let them know what you want.
- NEREN
The User Way-powered New England Real Estate Network (NEREN) uses widgets to give users a more customized experience. Visitors can click the “Accessibility” icon on their website to adjust text size and spacing, contrast, pause animations, highlight links, and make the content more accessible to those with dyslexia.
Because the company offers services in many different sectors, the content on the site is presented appropriately to make it simple for users to find content relevant to their needs. Because of this, the portal has a search bar that lets visitors find homes according to the most popular cities, median price ranges, and categories of waterfront real estate listings. Finally, the backdrop image of New England Lake, viewed from the bay windows, adds visual appeal to the otherwise attractive website.
- Compass
Your website must work with your marketing initiatives to create a memorable brand experience. Consequently, the Compass website, emphasising geometric design, black-and-white colour scheme, and yard sign, functions as a powerful tool for brand promotion among its online audience.
- Ginger Martin and associates.
This website is easy to use and effective for visitors to this California-based real estate brokerage firm. By selecting the buying and selling value buttons or the check-out button, users can learn more about properties offered in Napa and Sonoma Valley. Furthermore, blogs and other resources give users important information that supports them in making judgments based on factual data.
- Houlihan Lawrence
Because of its simple design, scrolling through and surfing the website is a simple experience. Visitors can quickly navigate the property’s photos and descriptions using the navigation bar. In addition, the “Featured Community” section offers visitors an overview of the specialist markets the company caters to and includes housing information specific to that area.
- Slifer Smith and Frampton Real Estate
The homepage integrates a property alert sign-up form, videos summarizing the local way of life, local housing market analysis widgets, and relocation services information. It showcases stunning photos of the Vail Valley and surrounding Colorado. Because of these outstanding qualities, visitors will find buying, selling, or renting a house simple and quick. A map indicating the agency’s office location is the final detail that lends the organization more credibility.
- The Engel Group
This real estate company’s website design layout features search capabilities, user-generated testimonials, blogs, and business details. A polished font type and a complementary colour scheme offer a unique user experience. All of these outstanding characteristics raise the lead conversion rate.
- DeLeon Realty
The homepage is optimized for search engines and has clear business information, with the navigation and logo at the top. A film in promotion is shown on the right side of the page, taking a stand. Pictures of different neighbourhoods are included. On the other hand, the advertisement is supported by the social proof.
- Reilly Realtors
Relatable, informative, and tech-savvy property listings are more likely to strike a chord with eligible buyers and sellers. Thus, the testimonials, the white-and-orange website layout, and the clickable agent photos that instantly disclose the bio all help to create and strengthen the brand’s image and goal effectively.
- Home Light
The hero banner, which acts as a backdrop for all content placement, features a neighbourhood in Florida. This website has a search field if you’re seeking real estate agents to sell your house. Drop-down menus are also included in the buttons on the top fold, contributing to the less complex and crowded design layout.
One of the most significant features is “HomeLight Simple Sale,” which enables homeowners to use the “SELLERS” button to advertise their property to pre-approved cash purchasers and estimate the price it will sell.
See How My Agency Can Grow Your Real Estate Business
- Web Design – Expert web design that elevates your online presence.
- Web Development – Custom web solutions that power seamless user experiences.
- SEO – unlock more SEO traffic. See real results.
Some tips to keep in mind when creating a real estate website:
The following is a brief overview of the key lessons we learned about real estate marketing after studying a significant number of real estate websites:
- Focus on your local knowledge: Whether about a city, a region, or a particular kind of place, like homes by the sea or in the mountains.
- Concentrate on your client: Throughout the website, give them a sense of welcome.
- Add expressions of confidence: Partnerships, prizes, and memberships are noteworthy achievements.
- Utilise numerical values: Compute any critical detail you can show prospective clients.
- Remain consistent in your approach: Your brand must be instantly identifiable on your social media accounts and in person.
Implementing these real estate website examples can help you refresh your website, add eye-catching elements, and grow your business.
Conclusion
For websites to create more leads and improve their conversion rate, their design layout needs to be simple, straightforward, and efficient. Additionally, the audience should find it simple to explore and look up information with this layout. Including high response skills in the agent’s bios and photos enhances the brand’s credibility. Conversely, a search bar that offers the ability to narrow down results based on neighbourhood or convenience is a sign that a real estate company is aware of the unique needs of various clients.
