Did you know that more than 80% of consumers utilize Google to decide upon hiring a business? Do you want customers to hire you as a contractor? If yes then you need to build your robust presence on search engines. So, make sure to invest in SEO for contractors as it helps the website to perform quite well in the search engine results.
In this blog post, let’s learn about contractor SEO? its benefits, and SEO services. And also tips on how to do SEO for general contractors.
Introduction
SEO is a wonderful digital marketing service for the contractor to invest in as there is a requirement to tailor general contractor SEO services. This is according to the specific niche. And holds true for general contractors and builders. This is a comprehensive guide on the tips for local SEO for contractors. Also, it helps to amp up visibility online and grow business.
Overview about contractor SEO
The SEO for general contractors is a tactic to use multiple e-marketing strategies. As it is to increase the ranking of the website. For the construction or real estate business, SEO is extremely crucial. As it increases the organic traffic & website visibility. And ensures potential customers conveniently find the website.
Benefits of SEO for general contractors and Builders
One of the obvious reasons for local SEO for contractors is online visibility. As more than 90% of the activity online is initiated with search engines for example Google. Other than visibility, some additional benefits of contractor SEO include:
Improve user experience
This is through the optimization of the website for local SEO. It becomes easier for potential clients to find business.
Establish credibility & mutual trust
In the contracting industry, credibility is the way to go. So, prove to the clients that you get the job done right. Thus, invest your time and resources into SEO services.
Future-proof business with SEO for contractors
The SEO is dynamic. As Google keeps on coming up with algorithm updates. So, make sure to implement a strong SEO strategy. This may feel disruptive. However, stay on top of the updates. As it ensures long-term stability.
Local SEO services for contractors: tips and tricks to grow business
As a general contractor in your area, you are involved in several construction work for the community. This includes the construction of homes, educational institutions & businesses. since you provide location-based services.
And thus, target the local SEO services for the community. As it is quite impactful. So, make sure to optimize for searches within a local specific region.
Let’s find some actionable and local services & tips for contractor SEO:
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Location-specific landing pages- first service for SEO for general contractors
This is the first and foremost SEO service for general contractors. Create dedicated landing pages. And highlight the unique value of the services you offer. This should be within specific zip codes. And also target your neighbourhoods.
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Google Maps listings to conduct local SEO for contractors
When you search for local businesses on the Google search engine, you come across the map with red lines. As this indicates the nearby businesses. So, it is considered a Google Maps pack. As it is a snapshot of the nearby contracting businesses for searchers.
Thus, put the customer images, their reviews, and accurate information. Try to get discovered locally & act as social proof.
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Updating online directories – crucial SEO service for contractors
Similarly there are local directory listings. So, make sure to maintain a consistent NAP( name, address & phone number). This is across the key online directories. As it reinforces the local legitimacy. So, stay on top of the listings online. For example yelp, Home Advisor, and BBB for maximizing exposure.
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Optimized keywords for general contractors SEO
This is the final step before you publish a website. Make sure to include keywords in the website organically. As it results in a 26% percent of increase in page views. And also, a 25% increase in web sessions. So, ensure to incorporate precise geo-targeted phrases. This should be within the titles, headers, and content. Also, alt text and meta descriptions.
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Creating quality backlinks- another service to carry contractor SEO
The backlinks are the initial way to improve general contractor SEO. Such links come from external & high-authority websites.
Sites act as a vote of confidence. As quality backlinks signal trust. And also it is relevant to the search engines. Make sure to adopt ethical ways to earn authoritative backlinks.
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Create service pages with local specific keywords
The creation of services pages is essential for contractors SEO. As it improves search engine ranking of the site. The service pages with keywords like residential contracting business in your city or contracting business near you boost visibility of your business online. This is when the potential customers searches for such specific services in the area you cater to.
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No keyword stuffing
Five years back, the Google search engine was quite convenient to mess with. But not anymore. So, don’t try to mess up your contractor’s SEO efforts by simply stuffing keywords.
In fact, keyword density is ruling to date. The good quality content with right backlinks, without out. This is during each & every time.
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Writing informative and engaging blog articles
The content you put should not be boring at all. This is even when you include technical things. For example building codes. Or construction material. The post should be well-researched. And share insider’s insights. The content should be written in an engaging manner. And better connect with the modern audience.
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adding visuals- another tactic to conduct local SEO for contractors
The audience has a short attention span. And thus, they accept the amount of visuals. So include infographics, images, charts, and videos in the content. As it simplifies complicated topics. And make content more visually appealing.
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KPIs for monitoring contractor SEO Optimization
Have you started your local SEO journey? If yes, then it is going to take time and effort. How to find out if the investment is paying off? The best way to gauge SEO efforts is to look towards the KPIs and key performance indicators. As these are measurable values. And demonstrate how the website performs. This is with respect to Search Engine Optimization.
you may also like to read: Voice Search Optimization : A Complete Guide in 2024
Conclusion: stay ahead with the help of local SEO for contractors
Hopefully, the tips on SEO Services for contractors help your business to list on Google Maps. And increases the local visibility. Even the smallest changes can have a huge impact. And improves your contracting business ranking in local searches significantly.
The Google company has made local SEO quite a powerful tool. Not only the tips & strategies above help you to improve your SEO profile. However, it can also do wonders whenever it comes to beating local competitors.
Hire our company for customized local SEO services for contractors
Since your contracting business is not identical to competitors. And neither should be the local SEO strategy. At App Tag Solutions, we provide customized local SEO services for contracting businesses. Hire SEO experts who have been helping local contractors, construction businesses, and Builders in increasing leads and revenue online.
Contact us to know more about our general contractor SEO services!
Frequently Asked Questions(FAQs)
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Why local SEO is crucial for contracting businesses?
Local SEO helps construction businesses attract target audiences searching for contracting services online.
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What are crucial factors within local search rankings for contracting companies?
Some of the key factors for carrying the general contractor SEO include:
- Relevant website content
- consistent NAP, name address, and phone number across directories
- premium quality backlinks from all local sources
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What is the best way to carry out keyword research for contractor SEO?
There is a need to brainstorm the most relevant keywords. And you can use the keyword planner tools available. This is to identify all the local search queries with good volume.
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Can I adopt some local link-building strategies for my contracting business?
Definitely yes! You can partner with your local suppliers, subcontractors, charitable events, or sponsor some other local events. This acts as a great way to receive backlinks from other websites.
What are the pros of implementing local SEO for general contractors & construction companies?
Some of the benefits of utilizing the local SEO strategy by contracting and construction businesses include:
- increasing online visibility
- attracting a greater volume of local customers
- establishing business as a local authority
- driving valuable organic traffic to the website
- and many others
How can I track the success of my SEO for general contractors’ efforts?
You can use the analytical tools like Google Analytics. And also a search console. This helps you to monitor the traffic on the website. Also, you can analyze user behavior. And search rankings across all local keywords.
