Today, more than ever, it is essential for real estate agents to navigate a tight economy while catering to the changing real estate market. Standing out in the highly competitive real estate market requires a distinctive and successful marketing strategy. Some of our most fabulous tried-and-true real estate marketing ideas—which we will review in this article—can elevate your brand, attract new audiences, and keep your leads interested.
We have grouped our finest real estate marketing ideas and added a few non-traditional marketing techniques as a bonus. The best part is that you can start using any of these strategies immediately, and they can all be tailored to meet the requirements of almost any agency. These Real Estate Marketing Ideas will allow you to bring uniqueness to your work and make you feel engaged to your brand name. Here is the list:
Real Estate Marketing Ideas
1. Utilise a blog post as a means of responding to inquiries from clients:
Creating blog posts can significantly increase the number of people visiting your website. However, offer content relevant to your followers; don’t just post for the sake of blogging. Think about the ideal clients you want to serve: What do they hope to achieve? What are you curious about? Why do they stay up so late at night?
Now is the time to answer the questions you know they need to be answered. Provide them with helpful content so you can establish yourself as an expert in your industry and a reliable advisor they can only live with.
Here are a few suggestions to get you started:
- Investing capital in a short-term rental property
- preparing a house for sale through renovations
- Updates on environmental and sustainable news and developments
- The application of technology in smart homes during the home appraisal procedure
2. Arrange a seminar or other educational event to showcase your expertise:
Organising free webinars on a popular topic, such as why certain homes sell faster than others, could be an excellent way to build your expert authority. Prepare some educational printouts and provide tasty refreshments to ensure a successful in-person session.
If you focus on giving your audience valuable information, they will see you as the authority on your subject. Additionally, if you want to expand your skill set, you might work with nearby companies. For example, you may work with a contractor to conduct a training session on the most crucial home improvements that need to be done before listing a property for sale.
3. When you visit your community, take on the role of tour guide for the neighbourhood.
Prospective buyers are keen to learn more about the areas they consider moving to. As a local real estate agent, you are in an excellent position to educate them about the area. Remain informed on events and news in your community, such as new restaurant openings, holiday celebrations, and zoning hearings, and let your audience know about them.
4. Have conversations with nearby business owners:
The businesses in your area are the lifeblood of your community. To learn more about local company owners’ services, interview them. Writing blog posts, podcast episodes, or a sequence of social media updates based on the interviews that have already been done is the next stage.
Your interviewee will feel honoured to be included (and may even refer business your way), your audience will enjoy getting to know more people in the community, you will have a steady stream of excellent content that benefits everyone, and you will have a distinct edge. These interviews can function even more efficiently if you include a video element that can be shared on social media.
5. Invest money in branded materials:
You should take advantage of the chance to give out swag like this because people love getting free things like pens, mugs, keychains, and more. This is a great way to keep your services in front of potential consumers’ minds and raise brand awareness while trying to attract new ones.
Even after a customer has used your services, swag bearing your company’s emblem is a tangible reminder of your existence. Furthermore, your swag can help your employees grow a sense of pride and loyalty because they like having access to items that symbolise their affiliation with the company. A Real Estate Web Design Company will help with their shortlisted and trendy options to help you out.
6. Conduct async home assessments.
Since the real estate industry has been booming since 2020, buyers and sellers want to quickly and easily obtain information and solutions. You can provide potential buyers with a more engaging experience by using live video to conduct asynchronous home tours. As a result, they are spared the usual requirement of physically visiting the property.
Virtual home tours save time and effort, which benefits both real estate brokers and potential buyers. They let buyers eliminate homes that do not meet their needs without forcing them to visit the premises physically, and they enable real estate agents to show more properties to more people in less time.
7. Write a travel guide for the city:
Relocating to a new city can be daunting, mainly if you are unfamiliar with the surroundings. Real estate agents can help potential purchasers make better-informed decisions about where to live by compiling guides to various locations in the state where they hold their licenses. These suggestions showcase the top communities, nearby landmarks, and highly regarded educational institutions.
Giving prospective buyers thorough information about a city helps them make more educated decisions and positions the real estate agent as an authority in the area, which can increase referrals and prospective business.
Throughout the tour, make sure to include your contact information so that potential purchasers will know exactly who to contact if they come across a city that interests them.
8. Make an online interior design guide accessible:
A beautifully staged home can attract potential buyers and significantly enhance its value. Giving sellers decorating guides with tips and ideas or using your listings as models for highlighting various home design styles are two ways you can assist sellers in presenting their property in the best possible light.
Home décor guidelines aim to add value for potential buyers and sellers while boosting the real estate agent’s standing as a knowledgeable and trustworthy counsel in their field.
9. Start an actual estate-focused podcast:
Consumers are using podcasts more and more frequently to learn, stay informed, and have fun. By starting a podcast covering various real estate topics, from market trends to advice for first-time buyers, real estate agents may reach a wider audience and establish themselves as thought leaders.
Podcasts are an excellent medium for building personal interactions with potential clients. By sharing their knowledge and opinions with their audience in an approachable and conversational style, agents may build credibility and trust, which can lead to acquiring new business.
10. Develop a landing page that caters to each of your different types of customers:
Dedicated landing pages can assist real estate brokers with many target groups. These pages can help marketers segment their messaging and create highly precise calls to action that will populate sales funnels. There is a correlation between creating different advertising campaigns for each landing page and the highest success rates.
11. Use QR codes to connect your offline and online marketing efforts successfully:
QR codes continue to benefit agents despite the fact that many of us identify them with the contactless days of COVID-19. Because they can ease information sharing and enhance engagement with prospective customers, QR codes are handy for use on for-sale signs, open-house advertisements, and mailings.
12. Utilise YouTube to launch your very own reality program:
Video, particularly on social media, can help your audience get to know you better. In the current marketing environment, the most important thing is communicating your brand, and video is the best way to achieve this. The “know, like, and trust” component, which frequently constitutes the driving force behind purchasing decisions, can be significantly bolstered by simply authentically presenting oneself.
13. Use Instagram Live to allow your audience to the inner workings of your company:
Social media is a prominent possibility for developing a feeling of personality around your real estate brand. Broadcasting an open house live on Instagram is one of our favourite methods for marketing the business through social media. It demonstrates your individuality and creativity, which is even more essential than the fact that it is an excellent method for showcasing a house.
In real time, you can respond to queries, interact with your audience, and delve deeply into the data surrounding your viewers. Video in this manner is one of the most effective ways to bring your brand to life because it is informal, affordable, and spontaneous.
14. Take the time to compile a customised list of hashtags that are relevant to your audience:
It is possible to classify groupings of social media posts using hashtags. Although the user experience may differ from one social network to another, clicking on a hashtag will generally lead you to content similar to what other users have contributed. This is a beautiful technique for increasing your visibility on the internet.
Using several hashtags on social media platforms is an effective way to get the attention of individuals searching for postings about #YourArea, #YourProfession, or #YourTopic. But if you want to obtain the most significant engagement possible, you need to select the appropriate tags. Please create your personalised repository of tags relevant to your business and audience using our real estate hashtag list. These tags will be specific to your brand and audience. Keep copies of your posts on your mobile device and computer so that you may easily access them whenever you publish.
15. Become a prominent contributor in the social media communities that are local to you:
The content you post on your grid or in your Stories is not the only thing that constitutes your social media presence. To put it simply, you need to be social. Engagement is a powerful tool for generating interest in your business and providing prospective customers with an understanding of who you are and what you believe in. Engagement may differentiate your company from the competition in a world where an overwhelming amount of information surrounds individuals.
16. Invite influential people in the community to your open homes:
Engage in creative thinking and use your network of local businesses to produce an open house experience that is one of a kind. By inviting a local famous chef to perform demonstrations in the kitchen of your offering, staging a home with high-end art from a gallery, or hosting a pet adoption event in the expansive backyard of your listing, you can attract more people to your listing. Just make sure that you discuss your excellent concept for marketing with the people who are selling it.
17. Create a memorable business card:
One of the best ways for realtors to promote their businesses and showcase their competence is to print durable and aesthetically pleasing business cards.
Business cards are easy to hand out and help maximize in-person contacts with potential clients. Essentially, they serve as quick calls to action for conversations with potential clients and are instruments for micromarketing.
18. Send regular Newsletter:
One approach to staying at the top of potential consumers’ minds is to use a newsletter to stay in constant contact with them. For instance, you may give them content that interests them, cover local real estate news, and inform them of new listings in their neighbourhood.
Your newsletter does not need to be very lengthy or intricate; it should only be sufficient to inform readers that you are aware of happenings in your local market and to keep them in mind.
19. Optimize your website for mobile devices:
This idea applies to all business owners with website maintenance responsibilities, including real estate brokers. You should have the most seamless and uninterrupted online experience possible. If prospective clients want to know more about your business, they shouldn’t have to spend their time navigating a heavy mobile website that’s essentially a “desktop condensed onto a phone screen.”
20. Gather testimonies:
Through the promotion of your real estate endeavours, your former clients who were happy with your services are an excellent resource for building credibility and confidence. If a sale goes through, it’s best to contact the customers you helped again and ask for a paragraph-long testimonial about how helpful you were.
After you have that content and get permission from those clients to use it, you ought to put it up on your website so prospective clients can see how well you have assisted others like them in the past.
21. Take part in directing a webinar:
Are you looking for a strategy to help potential sellers or buyers in your area comprehend the state of the market? By working with a local lender, title company, or even your favourite staging company, you may put together a webinar on a topic that will appeal to people who are thinking about buying or selling a home.
22. Ask for feedback:
It may surprise you that 41% of sellers who work with a real estate agent found their agent via a recommendation from a friend or relative. If you aren’t asking for referrals already, you should be.
You should follow up with buyers a few months after they move into their new house to find out how they’re doing. Remember to include a request for referrals in your email correspondence.
23. Test the efficacy of experiential marketing:
According to its definition, experiential marketing “invites an audience to interact with a business in a real-world situation.” It draws prospective clients’ attention. Organize a tour of the community where you sell, throw an open house, or hold an event to inform people about the steps involved in buying a property.
24. Take part in online staging:
Potential buyers can get a preview of the house’s appearance on the website utilised for virtual staging. By using online staging, you can save the time and money you would have spent individually staging the house.
25. Identify the top 50 keywords to focus on:
Suppose you have used any of our previous content marketing strategies. In that case, you have already completed much of the arduous work necessary to determine what information your target client would find valuable. After translating this content into the language that prospective buyers would use to look for it online, you should incorporate keywords related to that language into the body of your website.
Conclusion –
Using these marketing strategies, you can wow potential customers and persuade them to hire you. Creating a marketing plan can help you set goals for your advertising efforts and determine the steps required to reach these goals.
